This analysis is done through natural language processing, however, doing it manually would be costly and impractical. To optimize it, artificial Business Email List intelligence and machine learning are usually used . In this way you can extract and analyze the written text and then map the general sentiment that goes from positive to negative. The result of this analysis Business Email List is all the data in positive, neutral or negative percentages. Although this metric will help you understand sentiment toward your brand, it does not determine why they are positive or Business Email List negative, so it will be your job to identify how to improve the customer experience.
For this metric, social listening is crucial. Brand recognition Brand awareness or brand recognition helps to estimate how much and how a Business Email List brand is recognized by its consumers. In addition, this indicator helps analyze Business Email List whether the company is associated in the consumer's mind with the products or services it offers. You can also track the Business Email List rate and number of searches for your brand using tools like Google Search Console. This will allow you to answer questions such as: When are people talking about my brand? In which Business Email List countries, states or cities? Through which channels?
When you estimate the volume of mentions, you can also compare it to your competitors with software like Buzzsumo or SEMRush. Interviews Business Email List and focus groups One of the biggest challenges of measuring the health of your brand is knowing why the metrics are changing and not just estimating the numbers. To do this, it is essential to conduct interviews or work with focus groups — focus groups — to obtain information that enriches the Business Email List statistics you obtain through other instruments. Focus groups are Business Email List small, demographically diverse groups of people who are selected to provide insights about a brand, product, or service.